Privacy policy

Privacy Policy

Last updated: August 11, 2026

Apparel House operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Apparel House is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.

  • Account information including your username, password, security questions, preferences and settings.

  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

  • Automatically through the Services including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies;

  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases.

  • Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email or other permitted methods, and to show you advertisements for products or services on our website or other websites, where permitted by applicable law.

  • Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services.

  • Communicating with You. We use your personal information to provide customer support, respond to your enquiries, provide effective services, and maintain our business relationship with you.

  • Legal Reasons. We may use your personal information to comply with applicable laws and regulations, respond to valid legal processes or requests from law enforcement or government agencies, investigate or participate in legal proceedings, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • Service Providers. We may share personal information with Shopify, vendors and other third parties who perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping.

  • Business and Marketing Partners. We may share information with business and marketing partners where necessary to provide marketing services, advertising, analytics or other business services, subject to applicable law and your privacy choices.

  • At Your Direction or With Your Consent. We may disclose certain information when you direct us to do so, request us to do so, or otherwise consent to the disclosure, such as when using social media widgets or other third-party integrations.

  • Affiliates. We may share information with our affiliates or otherwise within our corporate group where applicable.

  • Business Transactions and Legal Requirements. We may disclose information in connection with a business transaction such as a merger, acquisition, sale of assets or bankruptcy, or where required to comply with applicable legal obligations, enforce our terms and policies, or protect and defend our Services, rights, users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit to the Services may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

Shopify may also process personal information in connection with certain enhanced features and services. To learn more about how Shopify uses personal information and the rights that may be available to you, please review Shopify's privacy information.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by Apparel House, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites.

Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children where prohibited by applicable law.

If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact details provided below to request that the information be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. Any information you send to us may not be completely secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, including whether we need the information to maintain your account, provide our Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live and subject to applicable law, you may have some or all of the following rights in relation to your personal information:

  • Right to Access / Know. You may have the right to request access to personal information that we hold about you.

  • Right to Delete. You may have the right to request that we delete personal information we maintain about you.

  • Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.

  • Right of Portability. You may have the right to receive a copy of the personal information we hold about you and, in certain circumstances, request that we transfer it to another party.

  • Right to Object or Restrict Processing. You may have the right to object to or request restriction of certain processing of your personal information.

  • Right to Withdraw Consent. Where we rely on your consent to process personal information, you may have the right to withdraw that consent. Withdrawal will not affect the lawfulness of processing carried out before withdrawal.

  • Right to Opt Out of Marketing. You may opt out of receiving promotional communications by using the unsubscribe option included in our marketing emails. We may still send non-promotional communications relating to your orders, account or transactions.

You may exercise your applicable rights by contacting us using the contact details provided below.

We may need to verify your identity before processing certain requests, as permitted or required by applicable law.

UK and European Economic Area Rights

If you reside in the United Kingdom or European Economic Area, and subject to applicable legal exceptions and limitations, you may have additional rights concerning the processing of your personal information, including rights to object to certain processing, restrict processing, and withdraw consent where processing is based on consent.

You may exercise these rights by contacting us using the contact details provided below.

Complaints

If you have concerns or complaints about how we process your personal information, please contact us using the contact details provided below.

Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

For users in the United Kingdom, you may contact the Information Commissioner's Office (ICO) where applicable.

International Transfers

Please note that we may transfer, store and process your personal information outside the country in which you live.

Where required by applicable law, if personal information is transferred outside the United Kingdom or European Economic Area, we will use recognized transfer mechanisms and appropriate safeguards required under applicable data protection laws.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the website, remember preferences, understand how visitors use our Services, improve functionality, and support relevant marketing and advertising activities.

You can manage certain cookie preferences through your browser settings and, where available, through the cookie or privacy controls provided on our website.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, legal requirements, or other operational reasons.

We will post the revised Privacy Policy on this page and update the "Last updated" date where appropriate.

Contact

If you have any questions about our privacy practices, this Privacy Policy, or would like to exercise any rights available to you, please contact us using the following details:

Email: info@apparelhouse.co.uk
Store: Apparel House
Website: Apparelhouse.co.uk
Address: 42 Spring Lane, Wellingborough, NN8 1EY, United Kingdom
Phone: +44 1933 222544

For the purposes of applicable data protection laws, Apparel House may act as the data controller of your personal information.